The Mack family business
For over eight generations, the Mack family has been shaped by entrepreneurial spirit, courage and innovative strength. The establishment of Europa-Park in 1975 marked a significant milestone on the path to global success. Today, the MACK Group is synonymous with visionary leisure concepts and a strong entrepreneurial family.
We don't think in terms of financial years, but in terms of generations.
Business sectors
of the MACK Group
We are experiences
The MACK Group is synonymous with special moments, combined with unique culinary delights.
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We create experiences
Through innovative technology and progressive thinking, we create entertainment without boundaries.
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We tell experiences
We bring dreamlike worlds and adventurous stories to life.
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Press releases
Multisensory fine dining restaurant Eatrenalin awarded first Michelin star
On 23 June 2026, Eatrenalin was awarded a Michelin star by the Michelin Guide Germany. Inspectors announced the country’s best restaurants at an award ceremony in Frankfurt. Top chef Peter Hagen-Wiest, who is in charge of the culinary direction of the fine dining restaurant, has also held two stars at Ammolite – House of Light for 12 consecutive years. Eatrenalin blends culinary excellence, multisensory presentation and innovative technologies to create an experience that is unique worldwide. It is an extraordinary dining experience unlike anything you have ever experienced before – a feast for the senses. ‘These awards mean a great deal to us. They confirm the strength of our teams and, at the same time, spur us on to further develop the restaurant with the same innovative spirit and commitment to quality,’ says Peter Hagen-Wiest.
June 24, 2026
Silver Lake City at Europa-Park Resort
Just a stone’s throw away from Germany’s largest theme park lies a world where crackling campfires and the smell of barbecues fill the air and beautifully designed, Western-style wooden façades form the backdrop. Silver Lake City at Europa-Park combines nature-oriented accommodation with an authentic Western charm and a wide range of leisure activities. With a lake, a nature reserve and a detailed Western town, it offers a year-round holiday experience for families, groups and outdoor enthusiasts.
June 18, 2026
A new milestone for Silver Lake City: Riverside Western Lodge officially opens
With the official opening of the Riverside Western Lodge, Silver Lake City at the Europa-Park Resort has gained yet another highlight: The Riverside Western Lodge expands the Western town by 119 rooms with a total of 532 beds and offers guests a comfortable overnight stay in the style of the American West. The area is complemented by its own brewery, ‘Silver Lake Brewery’, the ‘Wild West Store’, the new YULLBE GO venue, the ‘Chapel San Antonio’, and the culinary offerings ‘Grandpa Will’s Hot Dogs’ and ‘Cold Rush Western Ice Creams’. With this, Silver Lake City is growing into an even more diverse destination for families, groups and short-break holidaymakers.
June 18, 2026
Rulantica mascot hits the big screen at Europa-Park for the start of the 2026 season
The start of the 2026 season will see popular Rulantica star Snorri set sail: ‘SNORRI 4D’, a new 4D film adventure from MACK Magic, will be celebrating its première at the 4D Magic Cinema. For the first time, the popular Sixtopus will be taking to the big screen, where he’ll take centre stage in a heart-warming underwater short film that will delight the whole family.
March 25, 2026
